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Product Designer
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Jan 2024 - Present
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What I’m
working on
Right now
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Wager Games
is a B2B company creating the social infrastructure that connects the world’s sports bettors.
Clients use Wager Games to deliver social experiences around betting — content betting feed, live streaming, creator-lead chat to improve retention, LTV, and handle for sports betting and DFS apps.
In recent news, Wager scored First Pitch at SBC Americas 2025 (the largest sports betting conference of the year)! The summit featured 400+ exhibitors and sponsors, including major operators like DraftKings, Caesars Digital, and FanDuel.
Social feed redesign
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Our social feed plugin is designed to enhance user engagement within sportsbooks and daily fantasy sports (DFS) apps. This plugin integrates short-form video content from a network of verified sports creators and affiliates directly into the betting interface.
By blending social media dynamics with sports betting, we address challenges in user acquisition and retention for betting operators. This approach aligns with the trend of integrating creator-driven content to engage users, similar to strategies seen in platforms like TikTok and Instagram.
Shaping the Experience
V3
(Current)
V0
We based our initial designs on Twitter’s quote retweet and thread UI. Our thinking was to use the ‘quote’ section (top) for the user’s post (caption, media) and use the ‘tweet’ section (bottom) for the copyable betslip. We borrowed the ‘reply in thread’ vertical gray line to join the two sections. After some iterations we ended up with a user’s post with a betslip attached below.
V1
We interviewed some friends and users on the V0 designs and found some ways to clean it up a little. Most of the people we talked to favored Instagram’s UI more than Twitter, so we moved in a slightly different direction.
Here are the changes we made:
Contain all content within a single card
Display promotional tags (deals, promotions, boosted odds, etc.)
Display a user’s hot streak (consecutive days with a winning slip)
Added a 2nd feed that only shows Friends’ posts and shares
Added a Profile section where users can edit their username and profile picture
V1
After some user testing and interviews, we found that 72% of users interviewed use Instagram more than Twitter. Of that group, about 80% said they send posts to their friends on a daily basis and 100% said they were more likely to copy a bet if it was similar to
To address this, we made the following changes:
V2
V1
Quote retweet:
V0
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Reply in thread:
We took inspiration from Twitter and Instagram because we thought they display content most effectively and there is an overlap of the types of content displayed.
When we started designing the feed, our top priority was figuring out the most effective way to display critical information — username, caption, media, betslip, CTA.